Sponsorship opportunities

Please note that the information on this page does not relate to the current festival.

Sponsoring the Cambridge Beer Festival will put your company in front of over 40,000 visitors. It will help us continue our work campaigning to protect pubs and promote real ale, cider and perry, and to keep prices down for our customers.

For further information and to make a booking, contact sponsorship@cambridgebeerfestival.com.


The majority of our customers purchase a glass to use at the festival. Last year, 16,000 glasses were taken home after the event. Print your artwork on all our souvenir pint glasses. Black or white, single position.


Sponsor the T-shirts worn by volunteers throughout the festival. Your business name and logo will appear on the reverse of c.500 T-shirts. Many volunteers continue to wear their T-shirts long after the festival has ended. Single colour print (more colours available at cost). Artwork deadline 13 April.

Trade session

Promote your company to the guests at our dedicated trade session. On Monday, from 4–5pm, the festival is open solely to representatives of the brewing and pub trade. We usually welcome around 500 guests, and they receive complimentary entrance tickets and drinks tokens. Exclusive sponsorship of this session will see your company name and logo on these tickets and tokens. In addition, during the session you will have stand space available in the centre of the main marquee to promote your business.


The festival places beermats on many of the bars in the main marquee. Supply beermats for us to use exclusively on most of the main bars throughout the week.


There are multiple positions throughout the festival to display your banner.

Driver tokens

Designated drivers can claim soft drink vouchers to the value of their entrance fee. Sponsor these tokens (print run c.1,000) and we’ll print your company’s name on them, and thank you in our programme (print run c.17,000) and on social media.


There are c.36 A4 advertising positions throughout our customer toilet facilities. Display your advert for the duration of the festival.

Exhibition stand

Take the personal approach and have your own exhibition stall or stand in our food tent (limited to one stand per day).

Available: Tuesday, Wednesday, Thursday, Friday, Saturday

Corporate events and tutored tastings

Want a Cambridge Beer Festival experience like no other? Looking to reward your staff or impress a client? Exclusive use of our private event space is available as part of a corporate events package.

Your guests will experience an expert tutored tasting of a hand-picked selection of the festival’s beers, Learn about the brewing process, beer styles and gain an appreciation for the huge variety of different beers available.

Each package includes hire of the event space, a tutored tasting of six beers, ciders or meads, VIP entrance to the festival, and a souvenir glass and festival programme for each guest. Packages can also include vouchers for a ploughman’s meal from our own speciality cheese counter.


Display advertising in our printed souvenir festival programme (print run c.17,000, 54% editorial, full colour) is only available through our contract publishers. Please contact Chris Shilling directly at Shilling Lane Media, chris@shillingmedia.co.uk, 01778 421550.