Support the festival


Sponsoring the Cambridge Beer Festival will put your company in front of over 40,000 visitors. It will help us continue our work campaigning to protect pubs and promote real ale, cider and perry, and to keep prices down for our customers.

For further information and to make a booking, contact

Volunteer T-shirts

Sponsor the T-shirts worn by volunteers throughout the festival. Your business name and logo will appear on the reverse of c.500 T-shirts. Many volunteers continue to wear their T-shirts long after the festival has ended. Single colour print (more colours available at cost). Artwork deadline 12 April.


Steward clothing

Sponsor the yellow fleece jackets and polo shirts worn by our stewarding team throughout the festival. Stewards ensure the safety of our customers throughout the festival site. Your business name and logo will be displayed on the front of the jackets and polo shirts. This clothing (20 jackets and 60 polo shirts) will be used at multiple Cambridge beer festivals. The artwork specification is flexible; deadline of 5 April.



There are multiple positions throughout the festival to display your banner.

PositionMaximum dimensionsNumber availablePrice
Main marquee – hung from the roof4m x 2m2£2000
Food marquee (inside)4m x 1m2£1500
Food marquee (outside, facing the garden area)4m x 1m2£1500
Outside fence, facing the skate park4m x 1m1£1000
Outside fence, facing Jesus College4m x 1m2
Stillage (above beer casks)4m x 1mMultiple, but only available to pubs and breweries inside our LocAle area£0


There are c.36 A4 advertising positions throughout our customer toilet facilities. Display your advert for the duration of the festival.



The festival places beermats on many of the bars in the main marquee. Supply beermats for us to use exclusively on most of the main bars throughout the week.


Driver tokens

Designated drivers can claim soft drink vouchers to the value of their entrance fee. Sponsor these tokens (print run c.1000) and we’ll print your company’s name on them, and thank you in our programme (print run c.17,000) and on social media.


Trade session

Promote your company to the guests at our dedicated trade session. On Monday, from 4–5pm, the festival is open solely to representatives of the brewing and pub trade. We usually welcome around 500 guests, and they receive complimentary entrance tickets and drinks tokens. Exclusive sponsorship of this session will see your company name and logo on these tickets and tokens. In addition, during the session you will have stand space available in the centre of the main marquee to promote your business.


Exhibition stand

Take the personal approach and have your own exhibition stall or stand in our food tent (limited to one stand per day).

Available: Tuesday, Wednesday, Thursday, Friday, Saturday

£750 per day


The majority of our customers purchase a glass to use at the festival. In previous years, 16,000 glasses were taken home after the event. Print your artwork on all our souvenir pint glasses. Black or white, single position.


Additional benefits

For the above opportunities over £500, sponsors are included on the suppliers and supporters list and they’ll receive six free entrance tickets. Sponsor for over £2,000 and we’ll publish one tweet and Facebook post thanking you for your support.

Corporate events and tutored tastings

Want a Cambridge Beer Festival experience like no other? Looking to reward your staff or impress a client? Exclusive use of our private event space is available as part of a corporate events package.

Your guests will experience an expert tutored tasting of a hand-picked selection of the festival’s beers, learn about the brewing process and different types of beer, and gain an appreciation for the huge variety of beers available.

Each package includes hire of the event space, a tutored tasting of six beers, ciders or meads, VIP entrance to the festival, and a souvenir glass and festival programme for each guest. Packages can also include vouchers for a ploughman’s meal from our own speciality cheese counter.

These packages are available for a minimum of 25 and a maximum of 50 people. Prices start at £35 per person. We have limited opportunities available for corporate events.


Display advertising in our printed souvenir festival programme (print run c.17,000, 54% editorial, full colour) is only available through our contract publishers. Please contact Chris Shilling directly at Shilling Lane Media,, 01778 421550.

All prices include VAT. Terms and conditions apply.

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